The Brand: The Institute of Real Estate Management (IREM) is an international community of real estate managers that collectively work to advance the profession of real estate management through training and education, professional development, and promotion of ethical practices.

The Scope: The client — IREM's Western North Carolina chapter — was looking to enhance its individual brand and visual identity across social media, while still maintaining the umbrella organization's defined standards and brand guidelines.

The Aesthetic: Colorful. Geometric (to align with the IREM logo). Fun. Informative. Social. Welcoming.