The Brand: CAVA is a Mediterranean culinary brand featuring fast-casual restaurants, a customizable menu, and house-made juices.

The Scope: The client was preparing to launch five new locations, inclusive of one in Charlotte, NC. Within a team, I created and developed a public relations campaign themed and titled "58 Million Possibilities," introducing the brand to its new city and showcasing its extensive menu options. Additionally, I designed the booklet-form strategic plan and corresponding client presentation.

The Aesthetic: Cultural. Customizable. Inclusive. Innovative. Tasty.