The Brand: The Muscular Dystrophy Association (MDA) is a health-centered nonprofit doing work to advance research, care, and advocacy for individuals living with Muscular Dystrophy, ALS, and related neuromuscular diseases.

The Scope: The client wanted to target its next national campaign towards Millennials and Generation Z, leveraging a key partnership and relevant social media influencers in order to do so. Within a team, I created and developed a public relations campaign themed and titled "Strength & Soul," aligned with MDA's outreach and fundraising goals. Additionally, I designed the client presentation.

The Aesthetic: Inclusive. Inspiring. Vibrant. Youthful.