The Brand: Jazz N Soul Music is a live entertainment promotion company based in Charlotte, NC that hosts large- and small-scale concert events; the majority of its featured artists and shows span the genres of Jazz, Blues, R&B, Funk, and Soul music.

The Scope: The client's business had a loyal following and in-person audience, but not much of a brand was attached to it, making it challenging for the business to grow its presence within the social and digital spaces (and reach new fans). I helped to formally define the brand — primarily by fleshing out its key messaging and product structure, expanding its color palette, and developing its visual identity across owned pages and marketing assets.

The Aesthetic: Cool. Cultured. Experiential. Lively. Vivid.

Highlights: Weekly newsletter reaches 13.5K subscribers. Website averages 1.5K visits per month.