The Client: MDA is a health nonprofit advancing research, care, and advocacy for people living with muscular dystrophy, ALS, and related neuromuscular diseases.

The Scope: The organization wanted to leverage a key partnership and relevant social media influencers within its next national campaign in order to target Millennials and Generation Z. I created a public relations campaign themed and titled "Strength & Soul," aligned with MDA's outreach and fundraising goals. I designed the client presentation.