Live Nation Entertainment
is a leading live event and venue management company that owns, operates, and/or books 153 venues worldwide.
→ Created a social marketing campaign (#MusicMeansMore) aimed at promoting Live Nation's upcoming summer concert series as well as addressing the current social climate
→ Designed a sample campaign microsite using three potential artists and three of each artist's songs to be featured on a corresponding Spotify playlist
→ Directed a photo shoot inspired by three sample social causes and incorporated select photos within the microsite as well as edited a campaign summary video
Sample Campaign Microsite (Desktop Version):
Campaign Summary Video: