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The Client: Live Nation is a leading live event and venue management company that owns, operates, and books 153 venues worldwide; its core business is producing, marketing, and selling live concerts for artists via its global concert pipe.
The Scope: I created a social marketing campaign themed and titled "#MusicMeansMore," aimed at promoting Live Nation's upcoming summer concert series while acknowledging the social climate of the time. The live and multi-platform campaign featured ten artists committed to using their spotlight to shed light on various causes (ie. systemic racism, LGBTQ+ rights, immigration). I designed a sample campaign microsite using three featured artists and curated a corresponding playlist. I directed a photo shoot inspired by three featured causes and edited a campaign summary video.
Campaign Summary Video
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