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The Client: Jazz N Soul Music is a live entertainment promotion company based in Charlotte, NC that hosts live concert events and hubs a production house; the majority of its featured artists and shows span the genres of jazz, blues, R&B, funk, and soul music.
The Scope: I updated the company's branding, primarily by fleshing out its key messaging and product structure, expanding its color palette, and developing its visual identity across marketing efforts. The aesthetic was cool and vivid yet muted enough to blend with a darker backdrop, similar to that of a live concert. I designed a new company website and produced related custom-designed graphics. I revamped the digital newsletter.
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