The Client: IREM Western North Carolina is the NC chapter of The Institute of Real Estate Management, an international community of real estate managers that collectively work to advance the profession of real estate management through training and education, professional development, and promotion of ethical practices.

The Scope: I updated the chapter's individual branding, primarily by developing its visual identity across social media. The aesthetic was aligned with the overall organization's theme, while emphasizing the geometric elements of its logo. I revamped all owned social pages (Facebook, Instagram, Twitter, LinkedIn) with custom-designed graphics.