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The Client: CAVA is a Mediterranean culinary brand featuring fast-casual restaurants, a customizable menu, and house-made juices.
The Scope: The restaurant was preparing to launch five new locations, inclusive of one in Charlotte, NC. I created a public relations campaign themed and titled "58 Million Possibilities," showcasing CAVA's extensive menu options and introducing the brand to its new city. I designed the booklet-form strategic plan and the corresponding client presentation.
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