The Client: CAVA is a Mediterranean culinary brand featuring fast-casual restaurants, a customizable menu, and house-made juices.

The Scope: The restaurant was preparing to launch five new locations, inclusive of one in Charlotte, NC. I created a public relations campaign themed and titled "58 Million Possibilities," showcasing CAVA's extensive menu options and introducing the brand to its new city. I designed the booklet-form strategic plan and the corresponding client presentation.