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The Client: Admit.Me is a free platform built by admissions experts that provides virtual coaching, step-by-step guidance tools, and relevant resources to MBA candidates.
The Scope: I updated the company's branding, primarily by fleshing out its key messaging, expanding its color palette, and developing its visual identity across social media. The aesthetic was bright, colorful, and inviting; the content was meant to be informational but not overwhelming. I revamped all owned social pages (Facebook, Instagram, Twitter, LinkedIn) with custom-designed graphics and strategically curated content aligned with target audiences.
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